Web analyses and statistics with Matomo

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What is Matomo?

Matomo(see www.matomo.org) is a free open source software for analysing web statistics and visitor behaviour. Due to the data protection-friendly possibilities Matomo is the better solution from our point of view than e.g. googleAnalytics.

With Matomo you can for individually selectable periods of time:

  • Analyze visitor statistics (number, average length of stay, bounce rates, etc.)
  • Analyse page statistics(number of clicks, average length of stay, entry/exit pages, etc.)
  • Keep download statistics
  • Set goals (e.g. conversions)
  • Analyse the pagespeed of each page and thus quickly identify "slow" pages
  • Make an analysis of channel acquisition(search engines, social media, websites)
  • export data for further processing(e.g. Excel)
  • evaluate the website-internal search
  • Send reports regularly as eMail

Screenshots


Why is Matomo recommended?

Cookie consent boxes that actively open to obtain consent are visitor-unfriendly and regularly lead to a poor user experience. The most common reason why the cookie consent box has to open without being asked is the use of a tracking tool (including cookies). The use of googleAnalytics and other third-party tools requires this procedure for data protection reasons (so-called "opt-in").

 

The cookie consent box must open without being asked.

 

The same applies in principle to Matomo. However, the developers have provided an option that is extremely privacy-friendly (see below). The  "Opt-In"- could be replaced by the "Opt-Out"-procedure. In this case, the use of cookies is waived and the (anonymised) tracking is activated by default with the help of so-called device fingerprinting 

This way the actively opening cookie box can be avoided from a technical point of view(if there are not other automatically used cookies). Visitors then have the possibility to actively suppress this tracking via the privacy page("Opt-Out").

The State Commissioner for Data Protection and Information Security of Baden-Württemberg has published an FAQ document on this subject that considers this procedure possible in principle and even refers directly to Matomo:


How must Matomo be used in a data protection compliant manner?

The use of Matomo in the "Opt-Out" requires the following in any case:

 

  • Matomo runs on its own("local") server, i.e. Matomo is not hosted by a third-party provider
  • the IP address anonymisation is enabled for at least two digits (e.g. 192.167.x.x)
  • the use of cookies is deactivated (instead, the so-called device fingerprinting is applied)
  • On the privacy page, an opt-out is made possible.

 


What are the costs for installing & setting up Matomo?

For the data protection-friendly setup of Matomo on a local server, we offer the following services:

Our service Costs*

Installation & setup of Matomo

  • Installation of Martomo
  • Secure (https) integration into the TYPO3 website
  • Anonymisation of IP addresses with 2-byte masking(e.g. 192.168.xxx.xxx)
  • Do-Not-Track setting on data protection page
  • Configuration for 1 report (integration of tracking code in TYPO3 template)
  • Setting of a monthly eMail report
  • Visually adapted opt-out code in the privacy policy (or alternatively: integration in the cookie consent box)
  • Proposal for addition to the data protection notice(legally non-binding)
  • brief telephone instruction

Effort: approx. 8 Hrs.
 

Non-profit organisations:
with SLA: 8 * 69,00 € = 552,00 €
without SLA: 8 * 79,00 € = 632,00 €
 

Company:
with SLA: 8 * 79,00 € = 632,00 €
without SLA: 8 * 89,00 € = 712,00 €

* all prices are exclusive of VAT.

Installation & setup of Matomo

Costs*

Effort: approx. 8 Hrs.
 

Non-profit organisations:
with SLA: 8 * 79,00 € = 632,00 €
without SLA: 8 * 79,00 € = 632,00 €
 

Company:
with SLA: 8 * 89,00 € = 712,00 €
without SLA: 8 * 89,00 € = 712,00 €

* all prices are exclusive of VAT.

  • Installation of Martomo
  • Secure (https) integration into the TYPO3 website
  • Anonymisation of IP addresses with 2-byte masking(e.g. 192.168.xxx.xxx)
  • Do-Not-Track setting on data protection page
  • Configuration for 1 report (integration of tracking code in TYPO3 template)
  • Setting of a monthly eMail report
  • Visually adapted opt-out code in the privacy policy (or alternatively: integration in the cookie consent box)
  • Proposal for addition to the data protection notice(legally non-binding)
  • brief telephone instruction