Matomo(see www.matomo.org) is a free open source software for analysing web statistics and visitor behaviour. Due to the data protection-friendly possibilities Matomo is the better solution from our point of view than e.g. googleAnalytics.
With Matomo you can for individually selectable periods of time:
Analyze visitor statistics (number, average length of stay, bounce rates, etc.)
Analyse page statistics(number of clicks, average length of stay, entry/exit pages, etc.)
Keep download statistics
Set goals (e.g. conversions)
Analyse the pagespeed of each page and thus quickly identify "slow" pages
Make an analysis of channel acquisition(search engines, social media, websites)
export data for further processing(e.g. Excel)
evaluate the website-internal search
Send reports regularly as eMail
Why is Matomo recommended?
Cookie consent boxes that actively open to obtain consent are visitor-unfriendly and regularly lead to a poor user experience. The most common reason why the cookie consent box has to open without being asked is the use of a tracking tool (including cookies). The use of googleAnalytics and other third-party tools requires this procedure for data protection reasons (so-called "opt-in").
The cookie consent box must open without being asked.
This way the actively opening cookie box can be avoided from a technical point of view(if there are not other automatically used cookies). Visitors then have the possibility to actively suppress this tracking via the privacy page("Opt-Out").
The State Commissioner for Data Protection and Information Security of Baden-Württemberg has published an FAQ document on this subject that considers this procedure possible in principle and even refers directly to Matomo: