What is Matomo?
Matomo(see www.matomo.org) is a free open source software for analysing web statistics and visitor behaviour. Due to the data protection-friendly possibilities Matomo is the better solution from our point of view than e.g. googleAnalytics.
With Matomo you can for individually selectable periods of time:
- Analyze visitor statistics (number, average length of stay, bounce rates, etc.)
- Analyse page statistics(number of clicks, average length of stay, entry/exit pages, etc.)
- Keep download statistics
- Set goals (e.g. conversions)
- Analyse the pagespeed of each page and thus quickly identify "slow" pages
- Make an analysis of channel acquisition(search engines, social media, websites)
- export data for further processing(e.g. Excel)
- evaluate the website-internal search
- Send reports regularly as eMail
Why is Matomo recommended?
Cookie consent boxes that actively open to obtain consent are visitor-unfriendly and regularly lead to a poor user experience. The most common reason why the cookie consent box has to open without being asked is the use of a tracking tool (including cookies). The use of googleAnalytics and other third-party tools requires this procedure for data protection reasons (so-called "opt-in").
The cookie consent box must open without being asked.
The same applies in principle to Matomo. However, the developers have provided an option that is extremely privacy-friendly (see below). The "Opt-In"- could be replaced by the "Opt-Out"-procedure. In this case, the use of cookies is waived and the (anonymised) tracking is activated by default with the help of so-called device fingerprinting
This way the actively opening cookie box can be avoided from a technical point of view(if there are not other automatically used cookies). Visitors then have the possibility to actively suppress this tracking via the privacy page("Opt-Out").
The State Commissioner for Data Protection and Information Security of Baden-Württemberg has published an FAQ document on this subject that considers this procedure possible in principle and even refers directly to Matomo:
Source and full document: https://www.baden-wuerttemberg.datenschutz.de/faq-zu-cookies-und-tracking-2/
How must Matomo be used in a data protection compliant manner?
The use of Matomo in the "Opt-Out" requires the following in any case:
- Matomo runs on its own("local") server, i.e. Matomo is not hosted by a third-party provider
- the IP address anonymisation is enabled for at least two digits (e.g. 192.167.x.x)
- the use of cookies is deactivated (instead, the so-called device fingerprinting is applied)
- On the privacy page, an opt-out is made possible.
What are the costs for installing & setting up Matomo?
For the data protection-friendly setup of Matomo on a local server, we offer the following services:
| Our service | Costs* |
|---|---|
|
Installation & setup of Matomo
|
Effort: approx. 8 Hrs. Non-profit organisations: Company: |
* all prices are exclusive of VAT.
| Installation & setup of Matomo |
|---|
|
Costs* Effort: approx. 8 Hrs. Non-profit organisations: Company: |
* all prices are exclusive of VAT.
- Installation of Martomo
- Secure (https) integration into the TYPO3 website
- Anonymisation of IP addresses with 2-byte masking(e.g. 192.168.xxx.xxx)
- Do-Not-Track setting on data protection page
- Configuration for 1 report (integration of tracking code in TYPO3 template)
- Setting of a monthly eMail report
- Visually adapted opt-out code in the privacy policy (or alternatively: integration in the cookie consent box)
- Proposal for addition to the data protection notice(legally non-binding)
- brief telephone instruction