Web analyses and statistics with Matomo

Last modified: 2022-08-02

What is Matomo?

Matomo(see www.matomo.org) is a free open source software for analysing web statistics and visitor behaviour. Due to the data protection-friendly possibilities Matomo is the better solution from our point of view than e.g. googleAnalytics.

With Matomo you can for individually selectable periods of time:

Analyze visitor statistics (number, average length of stay, bounce rates, etc.)
Analyse page statistics(number of clicks, average length of stay, entry/exit pages, etc.)
Keep download statistics
Set goals (e.g. conversions)
Analyse the pagespeed of each page and thus quickly identify "slow" pages
Make an analysis of channel acquisition(search engines, social media, websites)
export data for further processing(e.g. Excel)
evaluate the website-internal search
Send reports regularly as eMail

Screenshots

Screenshot visitor evaluations — Visitor evaluations

Screenshot Download statistics — Download statistics

Screenshot Matomo Dashboard — Matomo Dashboard

Screenshot Matomo Acquise — Matomo Channel evaluation

Matomo in the TYPO3 dashboard

Matomo can also be integrated very well into the TYPO3 dashboard. This is made possible, for example, by the extension matomo_widgets, which is very easy to configure. It allows the integration of about 16 different widgets such as visits per day, the bounce rate, 404 errors, etc.

Why is Matomo recommended?

Cookie consent boxes that actively open to obtain consent are visitor-unfriendly and regularly lead to a poor user experience. The most common reason why the cookie consent box has to open without being asked is the use of a tracking tool (including cookies). The use of googleAnalytics and other third-party tools requires this procedure for data protection reasons (so-called "opt-in").

The cookie consent box must open without being asked.

The same applies in principle to Matomo. However, the developers have provided an option that is extremely privacy-friendly (see below). The "Opt-In"- could be replaced by the "Opt-Out"-procedure. In this case, the use of cookies is waived and the (anonymised) tracking is activated by default with the help of so-called device fingerprinting

This way the actively opening cookie box can be avoided from a technical point of view(if there are not other automatically used cookies). Visitors then have the possibility to actively suppress this tracking via the privacy page("Opt-Out").

The State Commissioner for Data Protection and Information Security of Baden-Württemberg has published an FAQ document on this subject that considers this procedure possible in principle and even refers directly to Matomo:

Data protection officer Baden-Württemberg recommends use of Matomo

Source and full document: https://www.baden-wuerttemberg.datenschutz.de/faq-zu-cookies-und-tracking-2/

How must Matomo be used in a data protection compliant manner?

The use of Matomo in the "Opt-Out" requires the following in any case:

Matomo runs on its own("local") server, i.e. Matomo is not hosted by a third-party provider
the IP address anonymisation is enabled for at least two digits (e.g. 192.167.x.x)
the use of cookies is deactivated (instead, the so-called device fingerprinting is applied)
On the privacy page, an opt-out is made possible.

What are the costs for installing & setting up Matomo?

For the data protection-friendly setup of Matomo on a local server, we offer the following services:

Our service

Costs*

Installation & setup of Matomo

Installation of Martomo
Secure (https) integration into the TYPO3 website
Anonymisation of IP addresses with 2-byte masking(e.g. 192.168.xxx.xxx)
Do-Not-Track setting on data protection page
Configuration for 1 report (integration of tracking code in TYPO3 template)
Setting of a monthly eMail report
Visually adapted opt-out code in the privacy policy (or alternatively: integration in the cookie consent box)
Proposal for addition to the data protection notice(legally non-binding)
brief telephone instruction

Effort: approx. 8 Hrs.

Non-profit organisations:
with SLA: 8 * 79,00 € = 632,00 €
without SLA: 8 * 89,00 € = 712,00 €

Company:
with SLA: 8 * 89,00 € = 712,00 €
without SLA: 8 * 99,00 € = 792,00 €

* all prices are exclusive of VAT.

Installation & setup of Matomo