What Matomo is, what analyses are possible, what the current version 5 improves – and why Matomo is the more privacy-friendly alternative to Google Analytics for many TYPO3 websites.
history Letzte Änderung: 13.09.2026
Matomo (see www.matomo.org) is a free, open-source software for analyzing web statistics and visitor behavior. Thanks to its privacy-friendly options, Matomo is, in our view, often the better solution compared to Google Analytics, for example, where visitor data is stored on third-party servers.
With Matomo, for freely selectable time periods, you can:
Anyone running a website wants to know whether it's successful: How many visitors come? Which pages are viewed most often? Where do users come from, and which content leads to an inquiry?
Matomo provides a powerful web analytics platform for exactly this. Matomo is especially interesting for businesses and organizations that value data protection and control over their own data.
Matomo can be operated as an on-premise solution on your own server infrastructure. The collected analytics data therefore remains under the control of the website operator. This is a key difference from many cloud-based analytics and advertising platforms.
Matomo offers numerous features for privacy-friendly web analytics. These include, for example, IP address anonymization, adjustable retention periods, and various options for restricting tracking.
Whether visitor consent is required depends on the specific configuration and the applicable legal framework. Matomo should therefore not be treated categorically as "tracking without consent".
Many websites use Google Analytics even though measuring a website's actual success usually doesn't require a connection to the Google advertising ecosystem.
Matomo offers an independent alternative. This can be an important argument especially for public authorities, universities, research institutions, associations, and privacy-conscious businesses.
Matomo answers key questions about how a website is used: Which pages are visited most often? Where do visitors enter? Which pages do they leave from? How long do they engage with certain content?
This makes it possible to see which parts of a website are working well and where there's potential for improvement.
Not every page view is equally valuable. What often matters is whether visitors carry out a desired action.
With Matomo, for example, contact inquiries, downloads, newsletter sign-ups, or other important actions can be tracked as goals or conversions.
This turns plain visitor statistics into a tool for measuring success.
Anyone promoting their website via newsletters, LinkedIn, Google, industry portals, or other channels wants to know which efforts actually generate visitors and inquiries.
Campaign parameters let you attribute traffic to individual marketing efforts. This makes it much easier to judge which channels are actually working.
Matomo also helps with the ongoing development of website content. Pages that are viewed particularly often, for example, show which topics visitors are interested in.
Conversely, pages with few views or high exit rates can indicate that content, internal linking, or user guidance should be improved.
This gives Matomo an important role in ongoing SEO and content optimization.
Especially for corporate, association, or scientific websites, it's not just classic page views that matter.
Matomo can track, for example, downloads of PDF documents, clicks on specific links, and other interactions. This makes it possible to see which publications, information offerings, or features are actually being used.
Matomo is open source. This makes the platform very flexible to operate and adapt to individual requirements.
For organizations that want to remain independent of individual platform providers in the long run, this is a significant advantage.
Matomo and TYPO3 integrate excellently with one another. Tracking can be integrated centrally into the TYPO3 website and adapted to the consent management solution in use.
Especially for larger TYPO3 projects, multiple websites, or demanding data-protection requirements, this results in a professional web analytics infrastructure.
Time on site and bounce rate data are important indicators of a website's relevance and user experience.
Information about visitors arriving directly from AI agents such as ChatGPT, Gemini, Claude, or Perplexity is becoming increasingly important.
Social networks are an indispensable part of internet marketing and visibility optimization. Matomo offers extensive analysis options for this as well.
We set up Matomo for your TYPO3 website – configured to be privacy-compliant and aligned with your consent management.