Basic TYPO3 Consulting

As part of our basic TYPO3 consulting, we discuss fundamental options with you aimed at making your web activities more successful. This primarily covers the following points:

1. How can you better reach your target audience?

First, we discuss visibility, with a focus on search engine optimization. Using an SEO audit, we analyze the current state of your website and make improvement recommendations based on it. Further topics in our TYPO3 consulting can include:

  • using various social media channels
  • video/podcast/PDF portals (e.g. repurposing content in different formats)
  • using the TYPO3 newsletter tool
  • expanding the website with additional languages (multilingualism with TYPO3)
  • developing microsites for specific topics (TYPO3's multisite concept)
  • various content marketing strategies (skyscraper, content refurbishing, topic clustering, pillar pages, etc.)
lightbulb

Very important and often underestimated: The most important success factor for your website strategy is your editors. Only a system that is as simple and intuitive as possible to use will actually get used. TYPO3 provides this by design – but unfortunately it's not uncommon for it to be set up incorrectly, unprofessionally or unnecessarily complicated. We'll look at your backend and point out possible optimizations for editors.

2. How can you offer more value to your target audience?

This question is closely related to point 1, because: the greater the value of a website, the higher the likelihood of better search engine rankings! No website is ever perfect. There are many ways to keep improving it:

  • content review by business partners, sales and support staff
  • expanding website functionality for more user engagement
  • connecting external systems such as in-house applications, payment interfaces, podcast providers, etc.
  • improving search functionality, e.g. by using modern search servers like SOLR
  • reducing load times through pagespeed optimizations
  • finding dead links with the TYPO3 Linkvalidator and fixing 404 errors with TYPO3 Redirects
  • improving accessibility

3. How can you measure the success of your efforts?

Are your efforts having an effect? With the right tools, we enable you to measure this yourself. Examples include:

  • Google Search Console for ranking and performance analysis
  • privacy-friendly Matomo for measuring key metrics (KPIs) and configurable goal definitions (e.g. PDF downloads, conversions, etc.)
  • Google PageSpeed and Chrome DevTools for pagespeed analysis
  • Lighthouse for general SEO analysis
  • ScreamingFrog for on-page search engine analysis

TYPO3 Relaunch Consulting

We're happy to support you in managing TYPO3 projects. Due to a lack of specialized knowledge, costly mistakes are often made here. Especially when working with service providers, it's important to know what you want and how you want it. When carrying out relaunches, major updates, or developing important extensions, we offer you our expertise as TYPO3 and search engine specialists.

Planning a relaunch of your TYPO3 website? We support and advise you:

  • with a clean and complete requirements definition (e.g. a specification document as a basis for requesting quotes)
  • on the question of "update or rebuild?"
  • with search engine monitoring (avoiding ranking drops and 404 errors after the relaunch)
  • setting up a development and testing environment with ddev, git, Composer, etc.
  • on choosing a suitable server infrastructure or selecting a provider
  • defining a secure backup strategy

Support for TYPO3 Tenders

Planning a tender for a TYPO3 project or for the support of your TYPO3 website? We're happy to advise and support you:

  • researching/defining the technical specifications for the server and TYPO3 environment
  • coordinating requirements with the client
  • entering the information into a specification document
  • answering bidder questions: researching and drafting the answers
  • participating in negotiation rounds to answer technical bidder questions and evaluate bidder presentations

Specialized Audits

We offer specialized audits for two important areas of your website, which you can book with us:

  • The SEO audit includes an analysis of your website's current state in terms of visibility, technical search engine optimization and usability based on Core Web Vitals.
  • The privacy audit checks the website for compliance with data protection under the GDPR.