In TYPO3 it is possible to send newsletters via the direct mail extension. The handling is very simple. In principle, a newsletter is nothing more than a normal TYPO3 page that you send via the extension. Further possibilities, advantages and more information are described in the following article.
Advantages of TYPO3 Newsletters
the functionality is subject - like all TYPO3 extensions - to the licensing conditions of the GPL v2 and is thus free of charge.
All data remain on the own web server and are thus used properly according to data protection law.
the newsletter and website presentation are uniform, as the same templates can be used.
there are no restrictions on the design of the newsletter.
The contents of the newsletter can be created by editors in the same way as page contents of the website. No training in another system is required.
Data from the website can be automatically transferred to the newsletter (e.g. news). No double maintenance necessary.
Inversely, contents of the newsletter can be provided as a page on the website and thus improve the content quality not only for search engines.
the newsletter can be used for addressing users of a login-protected area.
TYPO3 newsletter dispatch in 5 steps
direct mail installs its own TYPO3 module in the left column of the TYPO3 backend. From here, newsletters can be sent, distribution lists managed, statistics (number of mails, bounces, clicks, etc.) viewed and general settings made.
Sending a newsletter is done in five simple steps, which are specified by the system one after the other.
1. select newsletter
In the first step, select which newsletter you want to send. This can be an internal page (most common case) in your TYPO3 system, an external page, a short message (pure text) or a newsletter that has already been saved and only tested so far.
2. configure settings
In the second step, you can configure numerous settings or overwrite default settings. These include the subject line, sender and reply name and address, HTML and/or text format, language, image handling (send images or just link them), etc.
3. assign categories
In the third step, you can play out different content elements to recipients with different characteristics (e.g. interests, categorisation, etc.). This feature is particularly noteworthy and should not be confused with different distribution lists. You can use it to send a dynamic newsletter that displays different content depending on the recipient's categorisation.
4. send out a test newsletter
You can now send as many test newsletters as you like. You should also make use of this and test the display in different web clients (gmx.de, web.de t-online.de, etc.) and mail programmes (Outlook, Thunderbird, Smartpnones, etc.).
5. start newsletter dispatch
In the last step, you can specify the distribution lists to which the newsletter is to be sent and then trigger the dispatch. The newsletter is sent out in a certain time staggered denomination. For example, 50 mails are sent every 15 minutes. It is important to check with the provider whether this procedure is in accordance with the mail guidelines. For example, there are providers who limit the number of mails that can be sent (e.g. 400 per day).
TYPO3 sample newsletter
Below are some examples of newsletters we have developed:
If you would like to use newsletters, please observe the following rules:
Do you need help working with TYPO3? Would you like to set up a newsletter, perform a update or are you just looking for advice for now? As a TYPO3 agency we are happy to support you. We take care of the technical tasks so that you can fully concentrate on the further development and sustainable success of your website.